Principle Promise

We Respect You and the Opportunity to Serve You with Unparalleled Service.

To us, you are much more than just a customer. You and your vehicle are an extension of our family, and we will treat you as a member of our family. We offer a personalized experience to ensure that you feel valued and at ease with us. You can count on straightforward communication to evaluate your needs and help you figure out the best options for you and your vehicle. 


We Deliver Exceptional Value.

We are passionate about what we do, and we believe that translates to an exceptional experience for our guests. Our goal is to be easy to do business with, as we always follow through on what we promise. We work to keep you well informed before making any crucial decisions, and we welcome your questions and are ready to answer them in a pressure-free environment. We continually train our master technicians for each of our brands to handle whatever concerns may present themselves. Through a combination of exceptional value and our dedication to providing world-class service, we always aim to provide our customers with a great experience.


We Value Your Time.

It is important to us that you can get going with the rest of your day without any unnecessary delays, which is why our knowledgeable and highly trained associates will get you in and out quickly. We offer alternative transportation to get you where you need to go. We also offer a pickup and delivery service to make things as convenient as possible for you. Calls get answered in two or fewer rings, oil changes take an hour or less, and our well-stocked inventory of factory parts means less waiting for you. We do our best to meet your time expectations, and once you have selected your vehicle, you can purchase your car in an hour or less. Our innovative technology cuts down on paperwork, and our online purchasing and online service scheduling tools are available to accommodate your schedule, not the other way around.


We Take The Risk - Not You.

As a member of our community, we want you to be comfortable with choosing Principle Auto. We understand purchasing a vehicle is a big decision, so to reduce any concerns, we provide a three-day vehicle exchange policy. Our vehicle exchange policy is for cars purchased within three days with less than 200 miles after your purchase except for vehicles purchased through our Value Direct Program. And when you continue servicing with us for your parts, service and body shop needs, every repair comes with a minimum of a one year parts or 12,000 miles warranty.

Principle Auto
Principle Volvo Cars San Antonio is a Principle Auto dealership. Principle Auto is a well-capitalized, independent dealer group located in the heart of San Antonio, TX. We believe high quality care and integrity are general principles that every customer should experience.

Our Mission Statement
We live to provide exceptional care.

The Principle Purpose
To be a trusted, caring friend helping people move through life in a sustainable way.

The Principle Auto Family

Principle Auto recruits and hires the top talent in the industry. We invest in our people through dozens of training programs offered both internally and externally. We understand the importance of taking care of our associates and maintaining the unique culture that fosters exceptional customer care.

Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. 

Want to Join the Team?  See Available Positions >

Customers With Disabilities

Website Accessibility:

At Principle Auto, we take website accessibility seriously. If for some reason you are having trouble with our website, we are available during normal working hours to assist at (210) 824-3214

Adaptive Driving Devices:

Principle Auto is committed to providing Adaptive Driving Devices for our customers with disabilities who wish to test drive a car. Principle Auto will use good faith efforts to satisfy requests for particular vehicles to test drive, as soon as reasonably practical, but we will require advance notice for such vehicles depending on the type of vehicle requested and the location. The foregoing timeframes and availability are subject to delays beyond Principle Auto's reasonable control.

For customer service inquiries relating to customers with disabilities, please call the main number for the dealership.